Key Concepts in Tourist Studies provides a focused, quick reference guide for students exploring the fast growing and diverse field of tourist studies.Chosen by experienced teachers and researchers each concept defines, explains and develops a key topic in tourism and will act as a springboard for further reading and debate. This is an essential resource for all students of tourism.

Post-Tourism

Post-tourism

The post-tourist or post-modern tourist is a consumer who embraces openly, but with some irony, the increasingly inauthentic, commercialised and simulated experiences offered by the tourism industry.

The concept of the post-tourist has developed in response to consumer attitudes and preferences in the post-modern era. The term seems to have been coined by Feifer (1985), and has been used subsequently by Urry (1990/2002), Rojek (1997) and others. The post-modern world is characterised by globalisation, hyper-consumerism, the experience economy and new developments in technology. Consumers have numerous choices and possibilities, and often undertake seemingly incompatible activities simultaneously in order to capitalise on this array of opportunities. Postmodern tourism has therefore been described as a form of ‘pastiche tourism’ (Hollinshead, 1997: 192) or ‘collage tourism’ (Rojek, 1997: 62).

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