This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Content Analysis

Content analysis

Definition Content Analysis is a research technique for making replicable and valid inferences from text or image.


This is a great place to start if you are looking for a project that makes use of existing data, particularly if it is in word or image format. There is a tremendous amount of information about tourism now readily available in digitised format and while it is our experience that students of tourism are generally quite socially adept and are keen to interact with others to build their empirical evidence, if you would prefer not to encounter other people in collecting data then Content Analysis is an excellent way to go. It requires a different skill-set and more than likely will tax your willingness to stare ...

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