This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition A philosophical position whereby the meaning of the social world is not discovered but is constructed by history, society, ideas and language.


We can easily understand the appeal that Constructionism has for tourism students, particularly for those who are required to engage with the philosophy of social science by their supervisors. It offers both a firm basis from which to undertake your research project and an invitation to escape the normalised strictures of ‘doing’ social scientific research. It invites creativity and challenges the notion of what constitutes ‘data’. For many students of tourism, the idea of letting their research speak through the constructions of respondents is very appealing and the use of something other than words or numbers to represent the respondent ‘voice’, or ...

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