This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition Autoethnography is a research approach in which the researcher uses her or his own emotions, thoughts and experiences to explore aspects of her or his subculture or culture.


Events on a study field trip or personal experiences of travel and tourism as a tourist or as an employee can all be excellent starting points for Autoethnographic research projects but, and it is a very big ‘BUT’, you need to ask yourself some important questions and answer them very honestly before you embark on a study such as this. Are you prepared to write yourself into your research? Autoethnography requires you to make public the very personal responses and reactions to the situations you write about. Do you really want to share these with your supervisors ...

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