This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Visual Methods

Visual methods

Definition Research practices that generate and employ visual media and technologies as an integral part of a research project.


Research projects in tourism are wide open to the possibilities opened up by visual methods. Destination image and promotion is heavily dependent on the visual and the recording of holiday experiences has always incorporated visual dimensions from sketching and early photographic techniques, such as the Dagurreotype, to digital still and video camera technologies. There is, therefore, a rich stock of visual imagery to call upon. The origination of visual images through research is also possible and digital technologies are making manipulation, editing and storage of images an easier proposition for incorporation into theses and other research output formats.


The application of visual methods in tourism ...

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