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Visual Methods
Visual methods

Research projects in tourism are wide open to the possibilities opened up by visual methods. Destination image and promotion is heavily dependent on the visual and the recording of holiday experiences has always incorporated visual dimensions from sketching and early photographic techniques, such as the Dagurreotype, to digital still and video camera technologies. There is, therefore, a rich stock of visual imagery to call upon. The origination of visual images through research is also possible and digital technologies are making manipulation, editing and storage of images an easier proposition for incorporation into theses and other research output formats.


The application of visual methods in tourism ...

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