This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition Social surveys collect data in a standardised way from a sample of respondents enabling the data to be codified and analysed.


An old favourite of tourism researchers and still of great value if you are wanting to collect descriptive data about tourism activity. Recent web-based applications in digital format provide a new solution to administering a survey to more mobile populations than the tried and tested postal, telephone and face-to-face formats. Remember, investing time in survey design, question formulation and testing, and sampling protocols results in better quality social surveys. If you get these right then collecting and analysing the data is very much easier.


Social surveys continue to be an important research tool for tourism researchers. While it might appear to be something of ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles