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An old favourite of tourism researchers and still of great value if you are wanting to collect descriptive data about tourism activity. Recent web-based applications in digital format provide a new solution to administering a survey to more mobile populations than the tried and tested postal, telephone and face-to-face formats. Remember, investing time in survey design, question formulation and testing, and sampling protocols results in better quality social surveys. If you get these right then collecting and analysing the data is very much easier.

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Social surveys continue to be an important research tool for tourism researchers. While it might appear to be something of ...

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