This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Repertory Grid

Repertory grid

Definition The Repertory Grid is a research tool for capturing the ways in which an external reality is constructed by an individual.


If you are looking for a way of working in your research project that captures personal accounts of tourism experiences, then exploring what the Repertory Grid has to offer should prove valuable. The gains that can be made by having a sophisticated means to capturing the meaning of experiences can also be combined with survey work to enable a larger sample of respondents.


The Repertory Grid was a popular technique in studies of the environment, for example in architecture and studies of environmental perception, in the 1970s. An early citation of the technique in the tourism literature was by Stringer (1984) in ...

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