This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Action Research

Action research

Definition Action Research engages the researcher with participants in cycles of action and reflection to address issues of practical and pressing importance in their lives. It is often visualised as a circular process of planning, action and fact finding about the results of the action.


Two factors must be in place to make Action Research a viable approach. First, there must be a commitment to achieving change in a situation or organisation and second, you will need easy access to your research setting, whether it is a tourism destination or commercial or not-for-profit enterprise. To be effective, Action Research demands that you spend time in the research setting to work through one or more action cycles. If you are already involved in a ...

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