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So what's all the fuss about when it comes to Positivism? It is hard to imagine what tourism research would look like today were it not for the key concept of Positivism and while it has almost become a term of derision in some circles this is no way to treat such an important influence in tourism research. Even if you are a firmly convinced ‘interpretiv-ist’ there is still value in understanding what positivist science was trying to do and what caused it to ultimately fail. Many of you will, we are sure, still cling ...

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