This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition A scientific approach to the world developed in the humanities as a response to the empiricist traditions of the natural sciences and its imitations in social science. It is an approach to know the world through direct experiences of phenomena, first developed by the philosopher and mathematician Edmund Husserl (1859–1938). Phenomenology tries to deduce essential characteristics, through reasoned inquiry which discovers the inherent essence of appearance (Stewart, 1990).


If you have research interests in aspects of ‘experience’ then reading about phenomenology is a must. The application of phenomenological inquiry, however, can take many forms and wide reading outside tourism studies in education, medicine, psychology and religion, is strongly advised.


Phenomenology as a methodology has been largely overlooked in tourism research (Dann and Cohen, 1996). Nevertheless, the ...

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