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Telling and recording ‘stories’ is gaining ground as a legitimate form of enquiry in tourism research. This can either be in the form of respondents' stories or in the representation of stories in literature, film, art, music, photography – in fact – in a whole range of what are called expressions of material culture. These research practices are founded upon the key concept of Narrative. The rise of Narrative is not without its detractors however and if you do choose it then you need to be aware that it is likely to attract serious criticism, particularly on validity and reliability ...

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