This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition A narrative approach sees storytelling as a promising new, qualitative approach to the understanding of subtle questions of identity, life history and social dynamics.


Telling and recording ‘stories’ is gaining ground as a legitimate form of enquiry in tourism research. This can either be in the form of respondents' stories or in the representation of stories in literature, film, art, music, photography – in fact – in a whole range of what are called expressions of material culture. These research practices are founded upon the key concept of Narrative. The rise of Narrative is not without its detractors however and if you do choose it then you need to be aware that it is likely to attract serious criticism, particularly on validity and reliability ...

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