If you are tempted to embark on empirical Modelling in your research project then you are likely to have a background in either economics and/or a substantial training in quantitative methods. If this is not the case then you may find that Modelling tourism, in the empirical tradition, is very challenging. In contrast, conceptual Modelling can provide both a way into and out of a research project. Building a conceptual model from the literature – a visual or literal representation of how previous researchers have depicted your research topic – can be a useful way to start a research project. Such an approach loosely mimics Deduction, but without, ...