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Interview/Focus Group
Interview/focus group

Along with the Survey, the Interview/Focus Group have become the most popular expressions of ‘doing’ student research projects. If you are interested in gathering insights into your respondents' opinions, perceptions, values and attitudes, then these are very well tried and tested key concepts and there are plenty of examples in the literature to provide best practice advice. Just a small note of caution, do not underestimate the importance of the analysis stage when planning your research project. An aversion to numbers leads many students into imagining that Interviews/Focus Group data will be easier to analyse – not so. In fact, if anything, the more slippery characteristics of ...

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