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The popularity of what has been referred to as the ‘interpretive turn’ in tourism research owes its legacy, in the most part, to the key concept of Hermeneutics. If you are interested in studying the multiple perspectives that seem to constitute tourism experiences, then you would do well to start with reading about Hermeneutics. From such a strong conceptual base, the selection and application of qualitative data collection and analysis methods in your study would prepare you for a likely necessary defence of your work that tends, in the main, to favour discursive outputs and multiple conclusions. One solution to this is to present your findings as a series of separate ‘voices’ on the ...

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