This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Grounded Theory

Grounded theory

Definition Grounded theory is an analytical method for constructing theories from inductive qualitative data. Data collection and analysis inform each other in an iterative process as researchers successively make the emerging ideas more abstract.


Here we go again, banging on about the absence of significant theory development in tourism research, but this time proponents of Grounded Theory would propose to fill the void by building theory from empirical observations. This is certainly a possible strategy and there are many topic areas in tourism studies that would benefit from such an exploration. However, there are both practical and intellectual caveats to think about before diving in. On practical grounds an ambition to build theory from an immersion in the field requires considerable investment in time ...

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