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Grounded Theory
Grounded theory

Here we go again, banging on about the absence of significant theory development in tourism research, but this time proponents of Grounded Theory would propose to fill the void by building theory from empirical observations. This is certainly a possible strategy and there are many topic areas in tourism studies that would benefit from such an exploration. However, there are both practical and intellectual caveats to think about before diving in. On practical grounds an ambition to build theory from an immersion in the field requires considerable investment in time ...

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