This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition The most scientifically justified manner to test a causal relationship between the two variables of a hypothesis in a laboratory setting.


Helping you to judge the relevance of the Experiment to your research project can be aided by answering some questions? Are you interested in testing the relationship between a small number of variables? Are you able to define and measure the variables with some precision? To what extent can you control for the influence of other variables upon the relationship you wish to measure? How might you design your experiment either within, or to replicate, conditions within a laboratory? Are you competent at handling quantitative data? If you answer these questions in the affirmative then you are well on your way to providing ...

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