This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Evaluation Research

Evaluation research

Definition Scientific procedures are applied to the collection and analysis of information about the content, structure, and outcomes of programmes, projects and planned interventions. The emphasis is not on creating new knowledge but on improving policy and practice through the application of existing knowledge.


You may find yourself being able to double up your research activities by contributing to a funded research programme as a research assistant and taking a specific part of the project for your personal research project. In which case you would do well to consider the key concept we have labelled Evaluation Research. Research conducted as a part of evaluation projects emphasises the contribution that the outcomes have for informing future practice, so being involved in them is a ...

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