This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.



Definition Researcher participation in people's daily lives, often for extended periods of time, to study the social world as encountered in everyday experience.


If you've got lots of time to do your research and have a way of being ‘inside’ your research topic, then working with Ethnomethodology should prove to be very rewarding. Unless you are funded to undertake fieldwork as a part of your research project then, as is the case with the Key Concepts of Action Research and Grounded Theory, you'll need to be resourceful in making the most of your situation and interests, in order to find ways to incorporate your research activity into already existing social situations. This is because Ethnomethodology requires you to ‘live’ your research in the sense of getting ...

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