This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Ethical Practice

Ethical practice

Definition A moral stance that seeks to promote high professional standards in social research and to protect both respondents and researcher from harm.

Relevance

This one is a ‘no-brainer’, not just relevant but an essential key concept to all tourism research projects at any level.

Application

Given the definition above, why do we include ethical practice as a key concept in tourism research? Is it likely that tourism research is immoral? What evidence is there that ethical practice is not what it should be in tourism research? What evidence is there that the tourism research community needs to be held accountable for its ethical practices?

Answers to these questions might be found in published accounts of ethical practices in tourism research. On this occasion the literature is ...

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