This book walks students through the selection and application of research methods within tourism. The authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. The historical and philosophical context of each method is then carefully laid out alongside the practical application of the technique. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique.

Document Analysis

Document analysis

Definition The exploration of the social world through physical, embodied text wherein text can take many forms: written, audio, visual and electronic.


Document Analysis is a hidden gem of social research that is often ignored as a key concept for research projects conducted by tourism students whose idea about ‘doing’ research is to get out into the field and collect data. It can either support a complete research project in its own right or can usefully provide a source of evidence in a case study and provide supplementary data to a survey or interviews. Remember it has a singular advantage over other ways of working in that documents are always ‘there’, you will not be dependent on being able to get to your ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles