‘A refreshingly critical contribution to the major debates in sports studies, this volume will nicely complement the conventional texts. The entries are well structured, introducing and explaining the arguments, and then applying them to current sports policies and controversies. I admire the material and will recommend it to my students’ — Professor Dave Harris, University College Plymouth, Marjon

Written by experienced academics use to teaching the subject, this book will help students and researchers find their way within the diverse field of sport studies. Clear, well researched entries explain the key concepts in the debates surrounding the social significance and social dynamics of sport. Each entry provides:

  • Clear Definitions
  • Relevant Examples
  • Up-to-date Suggestions for Further Reading
  • Informative Cross-Referencing

Valuable in its parts and indispensable as a whole, this book will provide a stimulating, practical guide to the relationship between sport and society.

Commodification/Commodity Fetishism

Commodification/Commodity Fetishism

Commodification/commodity fetishism

During the last decade of the twentieth century and the first decade of the twenty-first, the sociological and cultural analysis of sport has identified commodification as one of the key dynamics shaping sporting culture. The term is closely associated with the intensification of commercial interests (itself a notable dynamic in the development of modern professional sports since the late nineteenth century) within elite sports, that accompanied the development of satellite and pay-per-view broadcasting platforms, and the closer association of sports with market values, in the late 1980s and 1990s (Horne et al., 1999: 268). As a concept, commodification has been closely associated with the writings and theories of Karl Marx (1818–1883), the founder of communism, particularly his theoretical development of ‘commodity fetishism’, ...

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