• Summary
  • Contents
  • Subject index

‘A refreshingly critical contribution to the major debates in sports studies, this volume will nicely complement the conventional texts. The entries are well structured, introducing and explaining the arguments, and then applying them to current sports policies and controversies. I admire the material and will recommend it to my students’ — Professor Dave Harris, University College Plymouth, Marjon

Written by experienced academics use to teaching the subject, this book will help students and researchers find their way within the diverse field of sport studies. Clear, well researched entries explain the key concepts in the debates surrounding the social significance and social dynamics of sport. Each entry provides:

  • Clear Definitions
  • Relevant Examples
  • Up-to-date Suggestions for Further Reading
  • Informative Cross-Referencing

Valuable in its parts and indispensable as a whole, this book will provide ...

Semiotics
Semiotics

(see also Discourseand Post-Structuralism; Postmodernism/Postmodernity)

Semiotics (or semiology) is the study of the construction of meaning through signs and symbols encoded in processes of signification and communication. Contemporary sociological analysis is frequently framed within, or influenced by, the study of semiotics. Consumer culture and the prevalence of the image and the symbolic – such as brands, logos, film and style subcultures – suggest that the everyday has become dominated by the linguistic sign – the object of semiotic analysis.

Swiss linguist Ferdinand de Saussure (1857–1913) is generally considered as the founder of modern structural linguists, or semiotics (‘a science which studies the life of signs at the heart of social life’ (Saussure, 1971: 33)). Saussure's influence and reputation was established after his death, with the publication ...

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