Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
Corporate Social Responsibility (CSR)
Focusing on corporate social responsibility (CSR) is a growing trend by both academics and practitioners. Yet, as Carroll (1999: 291) noted, ‘The concept of CSR has had a long and diverse history in the literature.’ CSR, as we understand it today, dates back to the 1950s, where we saw a proliferation of definitions that lasted for twenty years thereafter. The 1980s saw some attempts at measuring CSR and researchers tried to integrate various perspectives and examine alternative approaches (e.g., stakeholder theory, business ethics, and corporate citizenship) ...