Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
A strategic alliance is one form of strategy, increasingly adopted by firms to gain a competitive advantage. The theory is that it is more advantageous for the firms in the alliance to co-operate rather than compete. Strategic alliances are found when two or more groups/organizations come together to respond to a key opportunity or threat in the external environment, which results in organizational learning. The learning aspect distinguishes strategic alliances (such as joint ventures, collaborations and consortia) from other types of partnerships such as networks or virtual corporations, which are based solely on available skills (Child and Faulkner, 1998). ...