Summary
Contents
Subject index
Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
Strategy
Strategy
Strategy can be defined, formally or informally, a priori or post hoc, as a plan, ploy, pattern, position, perspective, tool, or set of goals, which indicate how to use resources and implement courses of action within an organization. However, it can also be seen as a broader field of study which is interested in helping organizations gain a competitive advantage.
Strategy may be defined in various ways. The first person to truly do so was Alfred Chandler (1962). He defined strategy as the identification of an organization's long-term goals and objectives, as well as the allocation of resources and the implementation of courses of action needed for reaching the stated goals. Whereas Chandler presented a very formalized concept of strategy, Andrews (1980) noted that a strategy ...
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