Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
With the growth of the sport industry and the development of sport as a business, sport marketing has become increasingly important to many different stakeholders within sport. The concept holds relevance for voluntary as well as public sector sport organizations, sport business owners, individual athletes, and professional sport teams/leagues. Mullins et al. (2007) provided an excellent introduction to the subject area known as sport marketing by identifying the unique nature of marketing sport (products and services) as well as the obstacles to successful marketing in ...