• Summary
  • Contents
  • Subject index

Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.

The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.

The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.

Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods

Sponsorship
Sponsorship

Most sport organizations, teams, events, and individual athletes will seek sponsorship in order to provide financial or in-kind support for their activities. At the Olympic level large corporations such as Coca-Cola, McDonald's and Visa will support the Games. At the community level organizations such as local restaurants or automobile service stations may sponsor sporting activities (cf. Gardner and Shuman, 1988; Slack and Bentz, 1996). It is impossible to determine the value of the sponsorship market, as it is difficult to calculate the value of smaller sponsorships in money and goods. However, the market is indeed ...

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