Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
The term ‘competitive balance’ (CB) can be traced back to Rottenburg (1956) who suggested that this was necessary in a sporting contest to encourage the uncertainty of the outcome and thereby ensure that consumers would be willing to pay for tickets to a game or event. The reader may refer to Fort and Quirk (1995) for a review of the early theoretical development of the concept, including the work of Rottenburg (1956) and El-Hodiri and Quirk (1971, 1974). There are many more recent theoretical discussions within ...