• Summary
  • Contents
  • Subject index

Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.

The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.

The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.

Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods

Mega Events
Mega events

Over the last thirty years, mega sporting events have become a popular vehicle for obtaining political, cultural, and economic benefits for the hosting region: political benefits include increased international recognition of the host region and the propagation of certain political values held by the government and/or the local population; cultural benefits include the possible strengthening of local traditions and values; and economic benefits can include ...

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