Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
The broadcasting industry is part of and yet different from the ‘media’ which would include many different forms of communication through various printed media [Page 99](e.g., a newspaper, magazine, book). There is a considerable amount of information available on the history and development of broadcasting and media generally, often focused on a particular country, such as the United States and its radio broadcasting industry (Albarran and Pitts, 2001; Leblebici et al., 1991) and television ...