• Summary
  • Contents
  • Subject index

Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.

The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.

The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.

Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods

Commercialization
Commercialization

Commercialization generally describes the process whereby a product or service is evaluated in terms of its potential to secure some economic value from a defined target market. Many examples of research that investigates the process of commercialization in various contexts can be found. One area of research that has received increased attention recently is the commercialization of new technologies (Price et al., 2008). Thistoll and Pauleen (2010) explored the role of social networks and relationship management in commercializing high-technology innovations internationally. Specifically they focused on how individuals establish and manage network relationships. Their findings suggested that a variety of stakeholders established and ...

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