Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
Globalization surfaced as the buzzword of the ‘Roaring Nineties’ because it best captured the increasingly independent nature of social life on our planet. At the end of the opening decade of the twenty-first century there were millions of references to globalization in both virtual and printed space. (Steger, 2010: 1)
Essentially, through the process of globalization it is easier for people to communicate via the internet, mobile phones, and satellites and to be exposed to various cultures/values through these communication technologies as well as travel. This has enabled an expansion of people, businesses, and ideas across the globe and a deregulation of legal and ...