Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management.
The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport.
The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.
Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear Definitions; Comprehensive Examples; Practical Applications; Effective Research Methods
[Page 49]Demand is a concept which has been studied primarily by economists interested in measuring consumer interest in a given product or service. Practitioners may be interested in demand to aid them in making investment decisions for new products and services or to improve their understanding of current business performance. Demand, in the context of the management of sport, is a concept which has been of great interest to economists, sport business entrepreneurs, and those working in or studying sport operations management (facility and event operations). As a central concept in the study of sport ...