This book systematically demonstrates the significance and application of method in plain language.

Written for students, this book contains the core methodological concepts, practices, and debates they need to understand and apply research methods within the field of sport and exercise. It provides a comprehensive panoramic introduction which will reassure and empower its readers.

Written by a leading academic, and drawing on years of teaching experience, it includes carefully cross-referenced entries which critically engage with interdisciplinary themes and data.

Each concept includes:

Clear Definitions; Suggestions for Further Reading; Comprehensive Examples; Practical Applications

Pragmatic, lucid, and concise, the book will provide essential support to students in sport and exercise science, kinesiology, and health.

Media Analysis

Media analysis

The analysis of (mass) media production, the meaning of its content and its varied effects on audiences as ‘interpretive communities’ (Fish, 1980) has mushroomed in popularity within the academy over the last three decades. The burgeoning interest is due, in part, to the growth and proliferation of media technology, the shrinking of cultural space between groups through ongoing globalisation process, and the nature of everyday life within information obsessed and consumer driven late market capitalist societies. Quite some time ago, Stuart Hall (1980) pointed to the power of the media in constructing and disseminating social knowledge in late modern societies, commenting on how the media deliberately assemble (or encode) information and then how audiences are encouraged to receive (decode) the information in ...

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