The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Features

  • Provides a comprehensive, easy-to-use introduction to the field
  • Grounds theory with global examples
  • Takes it further with recommended reading
  • Covers the central ideas and practices from production and media studies
  • Situates radio studies within its historical context and contemporary auditory culture

Commercialism

Commercialism

Commercialism refers to the development and impact of running radio stations and services as a business as opposed to a public service.

If we categorise all radio we can see that there are public service, community, state run and commercial operations. Public service broadcasting ...

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