• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
News Agency/Press Association
News agency/press association

News agencies or wire services (‘the wires’) are organisations that employ journalists and editors to gather and write news reports, not for direct publication in their own news outlets, but for distribution and sale to conventional news media (newspapers, radio, television and online news services) who pay an agreed rate for the right to publish them. Typically the article will be bylined to the agency – for example, the Press Association (‘the PA’) – although some newspapers will attribute them to ‘our political correspondent’ or ‘our industrial correspondent’ to create the impression that the paper employs a good number of specialist journalists (Moncrieff, 2001). Many of these published articles are nibs (news in brief – short items of around 50 ...

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