• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Manufacturing Consent
Manufacturing consent

In their highly influential study Manufacturing Consent: The Political Economy of the Mass Media, distinguished American intellectuals Edward Herman and Noam Chomsky set out what they term the ‘propaganda model’ of communication. American media, they argue, are propaganda agencies that are used systematically to mobilise ideological support for state policies. While media function to ‘amuse, entertain and inform’, Herman and Chomsky argue their essential function is ‘to inculcate individuals with the values, beliefs and codes of behaviour that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda’ (Herman and Chomsky, 1988: 1).

The significant argument here is the suggestion that while the ...

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