• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Alternative Media
Alternative media

Alternative media defy simplistic definition and description. They embrace a wide range of publications including radical, community-based weekly newspapers (Leeds Other Paper and Manchester Free Press) that feature investigative journalism (Franklin and Murphy, 1991: 106–30; see also Harcup, 1994), soccer fanzines (Atton, 2006), ‘What's On’ guides, poetry magazines, newspapers or magazines articulating gay, ecological or feminist lifestyles, as well as explicitly political papers such as An Phoblacht, the loyalist Belfast Telegraph (Baker, 2005: 377) and in Israel, the legendary Haolam Hazeh (Meyer, 2008). Alternative media also occupy a range of media platforms including the ‘alternative internet’ (Atton, 2004). It is not only their contents that are alternative, moreover, but their editorial organisation, business plans, revenue sources, journalistic roles, news values and readerships (Harcup, ...

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