• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Human Resources
Human resources

Large organisations typically have an HR department – what used to be called ‘personnel’. Public relations teams, particularly those based in house, but also sometimes consultancies – will deal directly with HR departments over a number of core issues. One area of co-operation or conflict is internal communications. CIPR takes the view that anyone engaged principally in internal communications is a PR practitioner. The Chartered Institute of Personnel and Development (CIPD) takes a different view, and calls the practice ‘employee relations’. Employees are, of course, a core stakeholder group.

In practice the co-operation of both departments is often important to achieve competent internal communications. One model is for the HR department to set goals and policies and for the PR department to undertake ...

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