• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Healthcare Public Relations
Healthcare public relations

This is a specialist sector within the broad public relations industry. It covers both public and private sector practice where consultants communicate to key stakeholders on key health issues. This can range from awareness campaigns on behalf of governments to service issues on behalf of local National Health Service Trusts and from global pharmaceutical product launches to alternative forms of health treatment. Traditional PR tactics are utilised such as event management, lobbying, media relations, speaker platforms, research and press conferences but they are used to target a range of healthcare professionals such as regulators, health writers and journalists, doctors, analysts who specialise in the healthcare sector and scientists.

A commonly used phrase in healthcare PR is OTC or over the counter, ...

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