• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading

Essentially referring to relationships and personal connections, guanxi is a central concept in Chinese society and one that Western organisations who operate there are increasingly encouraged to explore, understand and utilise. Part of the concept dates back to ancient philosophies and societal mores regarding respect for others and for the structure of society itself, as reflected in the roles in which an individual functions in relation to other people.

It is essentially concerned with networking and contacts, which are built up over time through mutual respect and integrity and frequent contact. In this sense, business in China is far more reliant on trusted individual relationships than the more commercially driven, cost effective concerns of the Western model.

Good guanxi is established through common identities, mutual acquaintances ...

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