• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Government Public Relations
Government public relations

Government PR has changed radically across the last 20 years as successive governments have become increasingly concerned with being on message’ and conveying messages to target audiences among the general public (especially messages favourable to their electoral fortunes) during a period in which politics and political communications has become mediatised’: and characterised by the ‘Packaging of Politics’ (Franklin, 2004).

Governments, of course, have always used media briefings, public relations, advertising, marketing and downright propaganda to influence and shape public opinion. In that sense government PR is as old as kissing babies. But the period since the mid-1980s has marked a watershed expansion in government PR: it was marked by Lord Young's (Minister at the DTI) observation that ‘The government's policies are like ...

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