The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
Google is now so popular that a number of games have developed around it. The most popular remains Google bombing.
Though Google's algorithm remains secret, it has been known for some time that the text in links to a site is one of the criteria. It thus becomes possible to associate a site with a particular search term by creating links to it. For some years the top match for the term ‘miserable failure’ was the White House biography of President George W. Bush. This was the case on each occasion that the author has checked it for over three years until 2007 when the algorithm was changed and stories about Google bombing became the top matches. This change in the algorithm was reported ...