• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
GoogleEarth
GoogleEarth

GoogleEarth is a global mapping system, which requires users to download software to their computers. It has proved especially flexible for mash ups’, the linking of two unrelated information sources to produce something new. For example, by linking GoogleEarth to Craig's List – a small ads listing in the USA – it is possible to map the location of people selling cars in a particular price bracket by reference to the user's home.

The public relations implications of such technology are potentially startling, and only in their infancy. By taking just two small and unrelated examples it should be possible to show that there are numerous potential applications, and that the market is likely to develop them over the next few years.

In the field of direct ...

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