• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading

At the time of writing Google has become the most important Internet search engine and faces no obvious and immediate challenge. It does, however, continue to attract criticism. The process of ranking matches to a particular search term may be automated, but the decision making behind the algorithm remains editorial. Battelle draws attention to the controversy surrounding the so called Googledance, when the company shifts the algorithm and causes some websites to crash down from high positions on particular search terms to much lower matches. He gives the example of http://2bigfeet.com, which suffered badly from the 14 November 2003 review nicknamed ‘Florida’. The site, which is a retail outlet for oversized shoes, had previously been first match for the search term ‘big feet’ and fell ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles