• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading

The readers of British Journalism Review pronounced Harold Evans, former Editor of the Sunday Times, The Times and the legendary Northern Echo, the most distinguished editor in UK journalism history; C.P. Scott (Manchester Guardian 1872–1929) came second. Twenty editors received at least a single vote, although no female editors received votes. This is perhaps unsurprising given that only a handful of women have occupied the editor's chair in national newspapers. Rosie Boycott at the Express, Janet Street Porter at the Independent on Sunday and Rebekah Wade, the first woman editor of a tabloid, at the Sun (since January 2003) have each blazed a trail for others to follow. Current editors were told not to vote for themselves; one found the temptation irresistible! (Hagerty 2002: ...

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