• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Continuous Professional Development
Continuous professional development

Continuous professional development (CPD) is the name for the schemes run by a variety of professional institutes, including the Chartered Institute of Public Relations (CIPR). In the USA the Public Relations Society of America's (PRSA) scheme is simply called Professional Development. CIPR's CPD scheme is branded as ‘Developing Excellence’. CPD schemes are not qualifications. Most, including Developing Excellence, require keeping a record of developmental activities such as attending training events and involvement with professional institutes. In general, institutes without compulsory CPD find that enrollment of around 25 per cent is normal. In some professional institutes CPD enrollment is compulsory. The Institute of Chartered Accountants England and Wales (ICAEW), for example, has this requirement. Without it, professional practice certificates will not be ...

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