• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Commercial Speech
Commercial speech

Although corporate speech on issues relating to political and social policies receives full First Amendment protection, speech related to a company's business may be considered commercial speech and subject to government regulation. Commercial speech has been defined in the USA by the Supreme Court as either speech that does no more than propose a commercial transaction’ or as expression ‘solely motivated by the desire for profit’.

This is potentially a major issue for the global public relations industry as the editorial boundaries between PR practitioners as information providers and the media as information mediators becomes blurred.

Advertisements promoting a product or service are not difficult to classify as commercial speech. They satisfy either definition used by the courts in the USA. But communication materials developed ...

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