• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Codes of Conduct
Codes of conduct

There are two principal standards for defining a professional: one is the opposite of amateur, someone who is paid for the task; the other is a member of a learned trade governed by appropriate standards of behaviour (http://Dictionary.com, accessed 19 September 2007). It is an objective of professional institutes such as the Chartered Institute of Public Relations and the Public Relations Society of America that PR should be seen to be a profession in the sense of the second definition given above, and not merely the first. Both institutes therefore publish codes of conduct, binding on all members and enforced by the institutes acting in a quasi-judicial manner. The CIPR Code requires members to, first:

  • Maintain the highest standards of professional ...
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