• Summary
  • Contents

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Key Concepts in Public Relations:

  • Provides a comprehensive, easy-to-use overview to the field
  • Covers over 150 central concepts in PR
  • Paves the way for students to tackle primary texts
  • Grounds students in both practice and theory
  • Takes it further with recommended reading
Syndicated Radio Tapes
Syndicated radio tapes

Syndicated radio tapes (SRTs) are the sound version of the video news release. They come in two main forms; a taped interview with a company chairman, a celebrity or other newsmaker, which is distributed free to radio stations for transmission; or a syndicated live interview where the subject goes to a central studio and is interviewed in turn ‘down the line’ by a series of radio stations around the UK. SRTs are a highly cost effective way of getting key messages circulated to end users who frequently lack the resources to produce such interviews themselves. The technique is particularly valuable when a national story has regional implications; this way the interview can be tailored to fit a number of locations ...

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